The era of all-round competition in smart locks has come, "touch net" leads the industry in a new direction

If you say that the current smart home field is the most popular single product, it must be a non-smart door lock. In the past, people rarely spent a lot of effort on the selection of door locks in home renovations. However, with the application and popularity of smart locks, people began to pay more and more attention to the functionality of locks.

Smart locks have advantages that are incomparable with traditional locks in terms of intelligence, safety, and convenience. When the user returns home, he/she can quickly open the door through the fingerprint module with just one press of a finger, and the electronic cat's eye can be used to remotely monitor the usage of the door lock. If a dangerous situation such as technology unlocking or violent unlocking is encountered, the smart alarm system configured by the lock itself will be immediately activated, so that the lock will be further strengthened and automatically alarmed. These intelligent functions give more use value to smart locks, making them one of the more essential home improvement items for loved ones.

Driven by such a consumer environment, the development of the smart lock industry naturally flourishes. According to the “White Paper of the 2017 China Smart Door Lock Industry” published by Analysys, the sales volume of domestic smart door locks exceeded 4 million units in 2016, which has doubled from the same period in 2015. It is estimated that smart lock sales will continue to increase in 2017, and the total sales volume of domestic smart door locks will exceed 32 million units by 2019. Although there is still a small gap compared with developed countries, we have enough to see the potential of the smart lock industry to continue to develop.

The main reason behind the increase in the geometric index of sales volume is not only related to the upgrading of consumer attitudes, but also related to the increasing number of brand manufacturers. At present, the brand of smart door lock industry has shown a trend of diversification. International brands such as Deschmann, Samsung, and Yale have entered the market earlier, and they have the advantage of first-mover advantage. The local fingerprint lock brands such as Bagua and Asia-Pacific Tianneng also followed suit. , began to show off. In addition, many Internet brands and appliance brands familiar to the general public also see smart locks as a stepping stone into the smart home field. They all carry capital to enter the game and they also want to get a drink. Therefore, the "first year of outbreak" that was called smart lock in 2017 is not groundless.

Now that 2017 is over half of the time, according to the performance of the first half of the year, major brands have shown their best skills in order to compete for market share. Launching crowdfunding campaigns, pushing and launching new products, inviting celebrity endorsements, and online and offline publicity. In addition to product and channel competition, brand influence seems to have become a new battlefield, making the era of full-scale competition in smart locks ahead. It is worth mentioning that under the influence of the Internet's overall coverage, many smart lock industries have also “touched the net” in the first half of the year, embedding popular technologies such as the Internet of Things, AI, and NB-IOT into smart lock products. The layout of the home diversification scene provides the role of smart lock home Internet “entrance” and opens up new ideas for the development of the industry. The most representative brand is Deschmann. Not only did it successfully release new AI fingerprint locks, but it also led strategic cooperation with Huawei, a leader in narrow-band Internet of Things technology, and took the lead in introducing this technology into the smart lock field.

In general, the smart lock industry in the first half of the year has allowed us to see convergence, cross-border, and innovation. At the same time, under the guidance of the market, we also seek more rational development. Then the competition will be more intense, and smart locks will also move from smart home products to smart home appliances. The smart lock brands of the second half will also have what kind of outstanding performance we are waiting for.