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The Da Vinci incident has been erupting for nearly a month, and the aftermath of it has continued. Especially for high-end furniture imported purely, Da Vinci's lesson should be absorbed by other colleagues. The reporter recently visited several high-end imported furniture stores in Beijing and found that the major imported furniture brand markets reacted differently. Only by buying our furniture can we provide proof of origin "You can only buy the furniture of ours, we can give you the certificate of origin of the manufacturer!" When the reporter came to the Ouyi Shijia Furniture Mall in the COFCO Plaza in Jianguomen Street When the relevant matters were concerned, the person in charge of the mall said to the reporter with a strong attitude. Also in this store, when a reporter looks at the foreign language label of his product, he sees it in Italian. So the reporter told the sales staff that he could not understand Italian and asked if he had a Chinese label. The answer was: Sorry, we are doing Italian imported furniture. All the product labels are marked in Italian. There is no Chinese product label. . The reporter then consulted the "Product Quality Law of the People's Republic of China" and found that the law clearly stated in Article 27 that "the mark on the product or its packaging must be true and meet the following requirements: a product quality inspection certificate; a product marked in Chinese Name, manufacturer name and address of the factory; according to the characteristics of the product and the requirements for use, the product specifications, grades, names and contents of the main ingredients to be included shall be marked in Chinese; if it needs to be known to the consumer in advance, it shall be in the outer packaging. Indicated, or provide relevant information to consumers in advance...". The Product Labeling Regulations also mentions that the words used in product identification should be Chinese. At the same time, in the mall's other Italian pure imported furniture agent Feng Yide furniture store, the reporter got the same is also a cold statement. For the manufacturer's relevant production details, and asked to issue a customs declaration, check the certificate of origin, packing location, brand owner authorization certificate, etc., the sales staff of this store said that if there is no purchase, these problems are No comment. Only when the labeling is clear, we are allowed to sell in the mall. In order to further understand the situation, the reporter went to the furniture store in the home of the North Fourth Ring. The reporter saw in the mall that the furniture sold in it was mainly imported high-end furniture from Europe and America. The reporter saw in a number of stores that the price tag of the imported furniture here can be marked with the origin and the material used. In the Danish children's furniture brand Fulaisha store, the price is clearly marked on the origin of Suzhou, Jiangsu. When the reporter consulted the store sales staff, they told reporters that the product was only assembled and painted in China, but most of the production was done in Denmark. In order not to cause misunderstanding to consumers, the place of origin was Suzhou. The salesperson also told reporters that the labeling behavior of the price tag is dominated by the mall, because if the price is not specified in detail, the origin and material are not allowed to be sold in the mall. The reporter came to Fengyide Furniture in the store's store. For the reporter's request to check the customs declaration, the certificate of origin, the packing location, and the brand owner's authorization certificate, the answer is still that only the purchase of furniture can be provided. consumer. According to an unnamed furniture industry veteran, the real importer has two things that can be provided, one is the “certificate of origin†of the product; the other is the standard price tag. The materials used for the main substrate, fabric, lacquer, and even details should generally be described on the label. However, manufacturers and agents in order to maintain the mystery of imported furniture brands, especially as high-end imported luxury furniture, the general practice is to choose a rough label or not. Due to the brand marketing strategy, some luxury brands do not sell "Made in China" products in China, in order to maintain the mystery of luxury goods from the space. The practice in the luxury goods industry is to maintain the intersection of the place of production and the place of sale. The price tag is marked with the customs declaration number in Da Vinci's store in Beijing Friendship Store. The product label on the product label has been marked with the origin, and even the customs declarations that have not been seen in other furniture malls visited by reporters. The number is also marked in detail. The store's sales staff told reporters that this is just to make consumers less doubtful. At the same time, the person in charge of the store also told reporters that they are already fighting for the foreign manufacturers of the agent, and that the manufacturers can provide detailed product information. At the same time, Da Vinci is also waiting for the test results of the relevant departments to map their own innocence. . Whether it is Da Vinci or other European and American imported furniture, you should lower your noble "head" and show your sincerity and rectification to consumers and the public. It is not easy to establish a good brand, let alone you have to keep the brand for a long time. If you don't admit the courage and action of the mistake, under the big waves, the survivors must be the brands of integrity!