How does mobile internet rewrite traditional security?

Nowadays, with the gradual deepening of 3G/4G applications, the mobile Internet is rewriting China's industrial structure drastically. Almost all traditional industries are actively exploring new business opportunities and new models in the era of mobile Internet, and the security industry is no exception. Then, in the wave of mobile Internet, what kind of spark will the traditional security industry and the Internet collide? What impact and inspiration will the mobile Internet model bring to the traditional security industry? How will the mobile Internet rewrite the development track of the security industry?

As the trend of mobile interconnection gradually deepens, how can security companies take advantage of the transition?

Although there have been many problems in the transformation of the industry's mobile Internet, there are major opportunities and multiple advantages in the transformation of the security industry. Mobile Internet is the trend of the times, and the security industry can only follow the trend.

The biggest upsurge of the mobile Internet's transformation of traditional industries is smart hardware and the security industry.

Security companies have inherent advantages

First, the core of smart hardware devices is video applications. Intelligent hardware devices are the most suitable entry products for the mobile Internet. The surveillance video is also an important data source and the most valuable part of big data production. The so-called “video has **”. Both the most popular Sportscam such as Gopro, smart home devices such as Hikvision's fluorite, and Samsung's Smartcam series all use video as their core application. Other functions such as alarm detection and linkage are just Auxiliary role.

Second, security's traditional network camera itself is the most suitable type of smart hardware equipment, IPC-based architecture can produce a variety of vertical industry applications, such as the current hot HD car traffic recorder, sports DV, home use Cameras, etc.

Third, IPC is the easiest product for mobile applications in security products. In other words, if we want to realize the transformation of traditional products and industries in the mobile Internet, it must be based on a vertical industry's smart hardware + mobile APP, and its ultimate goal of development. It is all free of intelligent hardware, pure demand and users brought by free or low-cost hardware. The value of the mobile Internet is that even free hardware can bring value through many APP users. When the number of users reaches a certain number, the value generated will increase by multipliers.

Fourth, the hardware must be modified to the user side. Hardware is just the beginning of sales. Buying hardware must use services to become a good business model. This model must be developed based on the specific needs of a vertical industry.

Fifth, since the development of security, the price of IPC has been continuously reduced and gradually entered the ranks of the civilian population. This has created a huge opportunity for cross-border product development in the security industry. If the security is still the original security, the IPC of thousands of dollars will not be able to meet the basic requirements of free hardware in the mobile Internet era.

Sixth, video is the best experience and advantage of security practitioners. This is unmatched by other industries, because no industry is as dedicated to video research as security, such as image algorithms, compression algorithms, how to reduce product power consumption, Reduce costs and so on. Therefore, it is an advantage for practitioners in the security industry to enter the mobile Internet through the entrance of video hardware.

Seize the opportunity to realize internetization

Based on this, the mobile Internet in the traditional security industry is advantageous, but the opportunities that traditional security can be found need to catch the following four points:

First, to learn and integrate capabilities. This is the biggest challenge for security companies. It needs to be familiar with hardware, software, and the Internet value chain. Only in this way can there be opportunities.

Secondly, for now, a vertical application may have good development potential, rather than generalized and universalized adoption behavior. For example, smart home may be a relatively large opportunity, and personal devices may have marketing opportunities. Success, but lack long-term value and stickiness;

Third, the opportunity at both ends, one end is the transformation of traditional security manufacturing companies, and the other is the Internet companies to transform the security industry through cooperation;

Fourth, hardware is just a carrier. Hardware sales are just the beginning of real sales. Software and applications are kings.

Develop security with the thinking and mode of mobile internet

The mobile internet era lacks the thinking of advancing with the times. This is the crisis of traditional security companies, and it is just a turning point. In the 4G era, the extension of security is continuously expanding, and the applicable fields are constantly expanding. Security will also face the opportunities and challenges brought by the mobile Internet.

At present, China's 4G technology has not only improved its bandwidth and transmission speed relative to 3G, but also achieved a great breakthrough in stability. Therefore, the realization of mobile high-definition function monitoring, 4G popularity is the premise and basis.

The crisis is still a turning point?

With the rapid development of mobile Internet, security companies must also have the thinking of mobile Internet. The mobile internet era lacks the thinking of advancing with the times. This is the crisis of traditional security companies, and it is just a turning point. In the 4G era, the extension of security is continuously expanding, and the applicable fields are constantly expanding. Security will also face the opportunities and challenges brought by the mobile Internet.

Combining mobile Internet and security monitoring to meet the needs and characteristics of various industries, pairing smart phone operating systems such as iOS and Android to fully develop in-depth applications based on mobile terminals, such as targeting public security agencies, developing mobile emergency command platforms to achieve bursts Live video capture of events, based on mobile terminal video image browsing, population/vehicle information query, GPS vehicle location, emergency command and dispatch, and other real-time applications, rapidly establishing an emergency command center at any time and anywhere to fully improve the response speed and efficiency of emergency events . For smart home security systems, the integrated platform can receive home security system alarm messages in real time through smart phones, and link home surveillance images, real-time control of the home situation; can also be achieved by remotely opening and closing the door control system, remote alarm system arming and disarming, etc. Realize smart life and mobile applications.

In the future, it is expected that specialized streaming media storage, most fidelity video compression algorithms, the best application interface for video experience, and cloud storage technologies that best meet the needs of hundreds of millions of users' video applications will be personalized and cross-industry in the era of mobile Internet. Demonstrated value in the demand.

Mobile Internet gives birth to new thinking and new models of security

It is expected that consumer groups will migrate to the mobile Internet on a large scale in the next five years. In the era of mobile Internet, the security industry will shift from the traditional single-income business model to the business model, and the commercial and consumer markets will flourish. This will require more and more technical services for security companies. At the same time, the number of customer end-user groups will become The winning factor in the market - whoever has more end customers, whoever has a bigger market share!

In the face of the impact and impact of the mobile Internet boom on the global industry, the traditional operating model of security vendors needs to be reformed. Only by accelerating the shift from thinking to the mobile Internet and promoting the use of mobile Internet in marketing to promote thinking and using the mobile Internet New thinking re-organizes the company's development strategy, culture and tradition pyramid or matrix organizational structure, redefining security products and services, making the enterprise a comprehensive and thorough consumer-centric organization, thus providing users with more and more practical Mobile security products and application services, so as to seek greater development.

Mobile Internet era, mobile security is an important content of professional security APP. With the rise of mobile phone security, mobile phone security APP will inevitably gather a large user group. After having a user group, it will be profitable. The profit model will be born: The primary profit, an advertisement may be more than traffic; Senior profits continue Providing just-needed *** to meet the deepest needs of people, allowing people to take the initiative to spend.

The broad development prospects of mobile security will naturally be remembered by IT internet companies. However, it is difficult to get food alone. Only the complementary advantages of IT, Internet companies and security vendors can make the market bigger and achieve a win-win situation.

The Evolution of Security in the Mobile Internet Era

Mobile Internet is a direction that is worth focusing on. However, mobile Internet can be achieved without using a mobile phone APP, nor can it be used as a home application to go to the civilian market. More systematic and comprehensive, is the development of security in the era of mobile Internet.

The market is everyone's, and whoever earns the most profits first, as long as the market is developed, it can benefit all companies with core competitiveness. As long as the market is prosperous, manufacturers and consumers can achieve a win-win situation.

In the field of security, the civilian market and the commercial market have never been the battleground for security companies. In the professional market, they are only allowing the market to develop freely, and truly leading and epoch-making security products are in civilian use. The commercial market is still hard to find - perhaps the author is ignorant and may be over expecting. With the coming of the era of mobile internet, my expectation is possible, and the market demand blowout is coming. With a breakthrough in single security, and accelerated integration with the mobile Internet, changes have quietly begun.

One of the changes is the spontaneity of consumption. Without guidance, consumers themselves propose to use ** to control their own commercial properties, and even take the initiative to communicate their needs to the manufacturers and discuss application models with them. This is not embarrassment. This is my personal experience in the market. The second is the change in demand. Security protection has become almost a basic requirement for security, and using mobile clients, video surveillance, and intercom systems to meet management requirements and achieve management goals has become a core requirement for more users.

Third, the consumer's active security awareness has been strengthened. With the development of society, people's security awareness has been gradually strengthened. With the recent activation of some events, people's security awareness has changed from passive to active. The strengthening of consumers' active security awareness has laid a solid user base for the development of security in the era of mobile Internet and made the second takeoff of the industry possible.

Fourth, comprehensive application. The comprehensive application of security brought by the mobile Internet is simply a sacred brush: The diversification of needs has helped to diversify the applications, and comprehensive applications have solved many problems. For example, comprehensive applications have made the security more connotative, and the pre-defense capability has been greatly enhanced. Strengthen and ex Post treatment efficiency will be greatly improved, and through the mobile Internet, a comprehensive linkage application of people, merchants, shops, houses, security, and ** linkage will be formed. It is true that the changes in the security industry in the era of mobile internet can only be speculated at present.

But what is certain is that change will not stop there. The future will be very volatile and the future market will be small, especially in the civilian and commercial markets. Mobile Internet is a direction that is worth focusing on. However, mobile Internet can be achieved without using a mobile phone APP, nor can it be used as a home application to go to the civilian market. More systematic and comprehensive, is the development of security in the era of mobile Internet.

This is an era with complementary advantages and strong forces. The power of integration is immense. China's security companies are not generally competitive and have a serious homogeneity. The manufacturers who survive on the production side have a worse market environment. Faced with chaos in the market, people's thinking can be overwhelming, for example, super mergers and acquisitions among peers.

If there are only 10 security companies in Shenzhen, what kind of situation will China and global security industry be? If all the equipments of all manufacturers in Shenzhen and all manufacturers' application software, especially mobile phone APP, are compatible, then security How will the industry behave? If a national standard cloud video service center is established in Shenzhen, the end-user will be able to apply the standard application regardless of any arbitrary brand of camera purchased, and then follow the function. Choose a paid item.

In the era of mobile internet, everything is possible. Unpredictable changes, absurd assumptions, and whimsical models may all take root in the era of mobile internet.