[ Huaqiang Security Network News ] The service industry, especially in the IT field, is becoming a mainstream business model. In the past, products were sold through free services, such as free maintenance and free shipping. Now many cases are passed. Give away products to earn service fees, such as free mobile phones and earn communication fees. With the increasing integration of the security industry and the IT industry, security companies are paying more and more attention to service business, and are quietly upgrading their enterprises to Security 3.0.
Security
As we all know, the security system is a one-time construction (the construction period is about one year, the free warranty period is usually 1-2 years). After the warranty period, it is necessary to have continuous service to operate normally, so it will bring security operators The huge service market is just not valued by the majority of security companies. Unlike the Chinese market, the European and American markets are a typical mature market. The city is rarely expanded, the GDP growth is relatively low, and the newly built buildings are relatively small. Therefore, there are fewer new security systems, and more are provided by enterprises. Expansion, upgrade, maintenance and other services; as the rapid development of China's economy continues to bring new market opportunities and business, the service market has not received enough attention, so today we have to talk about an important concept security 3.0: Service (service) .
(1) The services of the security system mainly include:
1. Consulting services: In the early stage of project construction, many large-scale projects and industry-based customers need early consulting services, which is also an important breakthrough for Solution.
2. Design service: After consulting, it is design service. At present, the design service of security system is mainly provided by various types of design institutes. It has relatively high profits. Due to qualification restrictions, it is difficult for ordinary enterprises to enter, plus some small projects. No professional design is required, so the service share of this piece is small.
3. Supervision service: Supervision is actually a kind of service. It does not provide any products. It is a service with clear division of labor. It is generally not provided by security companies, but is provided by professional supervision companies. Of course, supervision services are also required. of.
4. Training services: Training has not received extensive attention in China, and it is also an important reason that affects the quality of project implementation. Many security system construction concepts are advanced, construction quality is also good, and integration is high, but it is the level of operators. Not high, coupled with the flow of personnel, makes many security systems do not play 100% of the role, so training is a big market, there is a lot of room for improvement.
5. Alarm service: The alarm service is currently the largest market in the security system. The world's largest alarm service company, ADT, has an annual sales income of more than 6 billion US dollars, showing a large market share.
6. Maintenance and repair service: Maintenance service is the main service market of security enterprises, and it is also widely valued, but there is no good service market. Many engineers and integrators have not made any money because they did not pay attention to the warranty period. Maintenance service.
7. Upgrade and expansion services: In the process of operation and maintenance of a system, as time advances, equipment ages, and software upgrades, there is a need for upgrading and expansion of the system. This is also a large market.
For enterprises in the security industry, the best business model should be "Service + Solution". Referring to the IBM model, first provide consulting services to help customers analyze and construct a suitable security solution (tailor-made), and then The company's products are provided to the end users through packaging, followed by good engineering construction quality, engineering quality will seriously affect the maintenance service after the warranty period, a large number of engineers / integrators have long realized the maintenance The reason why this big cake was not taken down was mainly because of the problems in the original project quality or engineering management, and many projects had unfinished, confusing and unclear financial problems (mainly project payment). It is gratifying to note that the domestic security market, both owners and integrators, recognizes the importance of services, and more and more owners are willing to pay for the after-sales service.

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