Abstract A few days ago, the state deployed the reform of the registered capital registration system, which provided a new opportunity for private entrepreneurship and small and micro enterprises to “relax”. Experts predict that the number of small and micro enterprises in China will explode, and the demand for microfinance will also be large...
A few days ago, the state deployed the implementation of the reform of the registered capital registration system, which provided a new opportunity for private entrepreneurship and small and micro enterprises to “relax”. Experts predict that the number of small and micro enterprises in China will therefore explode, and the demand for microfinance will also increase significantly. And micro-finance has become more and more a must for banks, and service innovation and product innovation for small and micro finance are also intensifying.

Small microfinance into a place where banks must fight

Small and micro enterprises have an irreplaceable role in promoting economic growth, social progress, and increasing employment, and have important strategic significance for national economic and social development. According to the data of the Ministry of Industry and Information Technology, the number of small enterprises in China accounts for more than 99% of the total number of enterprises in the country, and the value of the final products and services created is equivalent to about 65% of the gross domestic product. It provides 85% of urban jobs in the country, and profits and taxes are paid. It is about 60% of the total national tax.

According to some surveys, 66.7% of small and micro enterprise owners are preferred banks when looking for external sources of funds, and banks are still their preferred financing channel. At the same time, however, 45.8% of small and micro-enterprise owners believe that when they raise funds from banks, they will encounter a series of problems such as long loans, insufficient mortgages or collateral, insufficient financial statements, and high loan costs. Experts have called for commercial banks to become the "new force" for small and micro enterprise financing.

It is precisely because of the unique needs of small and micro enterprises that many banks have placed microfinance in an important position, combining the financial needs of different small and micro enterprise customers to innovate and develop special financial products to better meet the financing needs of small and micro enterprises. For example, for the small and micro enterprise loan process, CITIC Bank proposed a 48-hour loan, which greatly improved the efficiency of business processing. Before the loan, the procedures for customer application materials were greatly simplified. CITIC reviewed the credit conditions of customers according to the key risk control points, introduced standardized review and approval forms, and realized the standardized review operation process. In the post-loan management direction, CITIC according to customers Repayment methods and business conditions, using retail thinking, differentiated post-lending management, focusing on the essence of post-lending management.

“Before the first half of the year, we have been doing according to the traditional mortgage products.” The relevant person in charge of the CITIC Bank Small Business Finance Department said that “through the four major categories of products, the traditional business of mortgage loans will be gradually transferred to credit products. For the shortening of the process, it has played a greater role in promoting the customer experience."

“Small microfinance is an indispensable 'lubricant' for China's economic transformation. There should be more high-quality micro-financial loans, so that the financing difficulties of small and micro enterprises can be alleviated.” Wang Zhongming, deputy secretary general of the National Federation of Industry and Commerce Say.

The data shows that CITIC Bank's transformation strategy has achieved initial results. As of the end of September 2013, the balance of CITIC Bank's small and micro-enterprises and personal business loans was 354.18 billion yuan, an increase of 31.28% over the beginning of the year, which was higher than the average growth rate of all loans of the Bank by 18.05 percentage points. The increase in small micro-enterprises and personal business loans was 84.38 billion yuan, an increase of 32.43 billion yuan over the same period in 2012. With the advantages of CITIC Group's comprehensive platforms such as banks, securities and trusts, CITIC Bank has helped more than 100 small and micro enterprises to enter the market through financial products such as credit financing and equity private offerings. At the same time, through small enterprises to collect bills, mezzanine financing and other financial instruments, open up small and micro enterprise financing channels, reduce corporate financial costs.

Banks fully deploy microfinance

The regulatory support for small and micro enterprise financial services can be said to be unprecedented. The China Banking Regulatory Commission issued the "Opinions on Deepening the Financial Services of Small and Micro Enterprises" in March this year, requiring more positive incentive policies to support commercial banks to continue to increase credit support for small and micro enterprises and broaden the channels for financing micro-finance. This is also the 16th document issued by the China Banking Regulatory Commission on financial services for small and micro enterprises. In August, the state issued the “Implementation Opinions on Financial Support for the Development of Small and Micro Enterprises”, which called for accelerating the enrichment and innovation of financial services for small and micro enterprises.

In fact, under the trend of financial disintermediation (financial non-intermediation) and interest rate liberalization, the banking industry is also looking for new profit growth points. In addition to the policy level, the regulatory level requires major banks to improve the level and ability of microfinance services. More banks will actively innovate financial service models from their own development perspectives to seize the future of small and micro enterprises. The blue ocean with considerable development potential.

In particular, when many banks turned their strategic centers to microfinance and gained market recognition, they also made Xiaowei Financial Services a protagonist on the stage of many big banks. At the moment, this strategic transformation is also being favored by more banks.

In order to solve the financing problem of small and micro enterprises, as early as in 2012, CITIC Bank President Zhu Xiaohuang expressed his dedication to Xiaowei Finance in an interview with the media: "CITIC Bank wants to become a smart bank. It is necessary to have its own unique customer orientation. Forming a retail market positioning based on small and medium-sized customers and focusing on the public market and middle and high-end customers, it is hoped to form an 'olive-shaped' customer structure."

At the beginning of 2013, CITIC Bank issued the “Opinions on Several Issues Concerning the Development Strategy of CITIC Bank” and made a series of adjustments since then. At the head office, small microfinance business was included in the retail sector, clarifying the development direction of “small and micro-small, retail”; in the country, 15 branches established special specialty branches, dedicated to small and micro enterprise credit business, CITIC Bank's retail The flagship store will also become an important carrier for small and micro enterprise financial services. On the small micro-product line, on the eve of the National Day, four major product types were launched, namely the “Xinjie Loan” series, which mainly targets small and micro-enterprise owners with a maximum loan amount of 10 million yuan; the government, the park, the supply chain core enterprises, etc. The seed fund formed by the third-party cooperation agency or multiple borrowers' own funds is the “seed loan” series of the main guarantee method; there are also individual industrial and commercial households and business owners in the wholesale and retail trade market, and the business operation or operation of the merchants The retail price of the store used is the “business loan” series based on the credit basis; and the “POS loan” series based on the credit card traffic of the POS machine.

In order to meet the needs of the market, we can continue to innovate in order to lead the overall development of the industry. At present, banks' strategic shifts and product service innovations for small and micro finances are providing strong financial support for a large number of small and micro enterprises to cope with complex economic situations and achieve upgrading and transformation. According to the data of the China Banking Regulatory Commission, as of the end of July 2013, the national small and micro enterprise loan balance was 16.5 trillion yuan, accounting for 22.5% of the total loan balance, an increase of 1.6 trillion yuan from the beginning of the year, an increase of 353.33 billion yuan over the same period of last year. The growth rate is 6.3 percentage points higher. The number of small and micro enterprise loans in the country was 13.022 million, an increase of 14.0% over the same period last year.

It is foreseeable in the future that the development of small and micro enterprise customers will be a general trend in the Chinese banking industry. And microfinance will also become a new profit growth point for the banking industry.

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