At present, the overall kitchen ownership rate of urban residents is only 2%. In the east and south coastal areas of China, the household cupboard ownership rate reaches 3%, while in the central and western regions it is only around 0.5%. According to authoritative research company statistics, the overall kitchen was in 2003. The annual sales of 460,000 units went up to 760,000 units in 2004. It is expected that the potential market for the overall cabinet products will reach 3.1 million units in the next three years, with a growth rate of 120.7%. If the average value is 20,000 yuan per unit, then There is a market space of 620 billion yuan.

At present, competition in the industry is mainly reflected in design, service, innovation, quality, support, and branding. Orderly competition enables the industry to grow healthily and scale.

With the intensification of competition, small manufacturers are likely to face the situation of being eliminated or merged by large companies due to lack of experience in quality management, marketing technology lags, and system cost management, and the strength of large manufacturers is gradually expanding. .

The influence of the brand is growing and the brand effect is becoming more and more obvious. At the same time, the big manufacturers in the related industries are also optimistic about the fat bull. They are not in Linyuan, but rather they are “retiring and netting”. There are many big-name home appliance companies that have invested in the cabinet industry.

The low threshold of the cabinet industry is labor-intensive, which has caused some companies or individuals who do not have professional knowledge, lack of production equipment, and insufficient funds to join the industry. Numerous “front-end factories” and “unfamiliar brands” have landed on the beach. In the early stages, unfavorable competition such as “snatching”, “malicious attacks”, “price reduction” and the like have fluctuated with each other, causing great negative impact on the operating quality of the entire industry and the reputation of customers.

It is precisely because there is no entry threshold in the cabinet industry, the process is more flexible in sales, more creative, and requires more personality based on the purchase object, so the industry does not even have a complete industry standard, quality standards, size series, style And so on, the Eight Immortals crossed the sea, and each has its own capabilities. Some even have no standard. What customers want is what they produce. The use of cheap inferior materials and non-environmental materials in large quantities has triggered a "price war". The demand process is full of irregularities. Service and poor product delivery.

As a result, the vicious competition in the "price war" in the industry has become increasingly fiercer. These typical forms of China's competition have resulted in the same appearance and function of products on the market, and the industry's low degree of concentration has seriously hampered the technological upgrading of industries and the development of outstanding enterprises. The kitchen equipments in developed countries have become highly serialized and standardized with completeness, versatility and interchangeability.

In China, there is still a lack of perfect matching specifications between kitchen furniture, kitchen appliances, and construction fields, especially in some details such as the cleanliness dimensions of the kitchen, the layout of pipelines, and the location of the interfaces, etc., and the manufacturers' industrial products are installed. Often cannot adapt to the various conditions on the scene, need to make temporary modifications.

This situation has objectively constrained the manufacturer's large-scale production and rapid development. The contradiction between individualization and scale and standardization of cabinets will be the bottleneck of public manufacturers in a short period of time. Optimistic is that the pros and cons of all things happen! This status quo is also constantly spurring the growth of China's cabinet industry and the transformation of healthy development. With the continuous enhancement of the overall strength of the formal enterprises, the entire industry will face a new round of "shuffle", small and weak cabinet companies will be out of the market in the "shuffle."

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