The earliest locks in the world have to be counted as wooden locks in the cultural relics unearthed from the cultural relics of Yangshao Village in Henan Province. Lock is a necessity in people's lives. In our country's resignation, the lock is interpreted as "a sealer that must be opened with a key." The important relationship between the key and the lock can be seen. When there is a metal material, a copper lock has been developed, and even a "password copper lock" has been developed. However, the password is not composed of numbers, but is composed of idioms or seven-character quatrains: such as "the peony flower next plum, Reading the old shabby in the pile of books, only the peony is rich and rich, you must know that Mei Zhan Baihuakui, as long as the seven words in the poem are in a certain position of the lock, the lock can be opened with the key. At that time, China's lock industry has reached a high level of technology. It was not until 1860 that the American Nasna Naru and his sons studied the mechanical bullets made of metal and quickly became popular in the world. They were introduced to China in 1870. During this period, the key is constantly improved, with two-toothed, three-toothed, face-toothed, and even internal teeth, but no matter how the key changes, it can't change the way the marble lock is opened, and there is a danger of being illegally opened. . The contradiction between theft and theft is always there.

With the rapid development of the domestic real estate industry, the door industry continues to develop and grow. The number of door companies has also increased dramatically, and the demand for doors and windows and hardware locks has continued to grow.

Although the door and hardware locks are all downstream industries of the real estate, but from the supply and demand relationship of the market, the hardware lock enterprises are subordinate to the door enterprises. After more than ten years of development, the strength of the door enterprise is increasing, and its channels are constantly changing. Therefore, the demand for hardware locks is also changing subtly. Therefore, the traditional hardware lock channel has long been unable to meet the needs of the door enterprises. Therefore, today's hardware lock companies should not stop at the demand level of previous years. They must have the awareness of advancing with the times and catering to market demands, read the heart of the door enterprises, and grasp the market demand of the door enterprises. In this way, we can seize opportunities, increase sales and expand market share. Therefore, cooperation with the door enterprises is very important.

Lock the enterprise to cooperate to build the door lock group market

In terms of brand promotion and channel expansion, the lock enterprises need to have a forward-looking market and actively establish cooperation with the door enterprises, especially small and medium-sized door enterprises are more important. Although many lock companies now realize that the door enterprises will be huge potential customers in the future, but now 80% of the door enterprises are still developing small and medium-sized enterprises, the demand for locks is not large, relative to the door enterprises, They also have a small amount of purchase each time, so many lock companies only pay attention to the immediate interests and dismiss such a door. Once these enterprises grow and develop, the lock enterprises will lose the opportunity to cooperate with them. Therefore, lock enterprises should attach great importance to this part of the small and medium-sized enterprises and establish cooperative relations with them as soon as possible.

First of all, most lock enterprises are less backward in marketing brand promotion and channel construction, and the marketing team is lagging behind. Even if there are regional marketing leaders, most of them are governed by one province or several provinces, and work. Most of the focus is on the development and construction of traditional channels, that is, in the decorative materials store to seek the distribution of hardware locks, the traditional mode of agents. Therefore, the lock enterprise should change the existing channel base, increase the manpower input of the regional marketing team, actively explore new channels, focus on brand promotion, and strive to balance development in the national market.

Secondly, the focus of lock enterprises is often the first- and second-tier domestic gate enterprises. They are dismissive of many developing enterprises and lack the forward-looking nature of cultivating the market. According to a survey of Panjin and several other small and medium-sized door enterprises in the Northeast, the demand for locks is not large because the company's monthly sales are not large. Most of the door business owners said, “When we seek to cooperate with lock companies, most lock companies refuse to use the number of locks and the relatively high cost of molds.”

In recent years, with the rapid development of the real estate industry, people's living standards have been greatly improved, and the fine decoration of the market, the one-stop shopping, and the one-stop decoration of the factory have become more and more popular, saving people time and Avoid the trouble of picking.

In addition, the traditional configuration method that the customer buys the door and directly finds the carpenter to make the keyhole and configure the hardware often has unexpected problems, so the consumer is also a headache. For example, because the environment of the unlocking construction site is more complicated than that of the factory, if the carpenter is not careful, it is easy to damage the paint on the surface of the door, the high-grade wooden door, and sometimes it is easy to mistake the opening method, so that it can only be returned to the factory for repair. It is. Therefore, a large number of consumers are now willing to configure locks when they order furniture at the factory.

Therefore, on the basis of maintaining cooperation with large-scale enterprises, lock enterprises should devote more energy to more small and medium-sized enterprises, increase human resources investment, and establish cooperation with small and medium-sized enterprises as early as possible to focus on long-term interests.

In summary, the current lock enterprises should keep pace with the times, fully understand the changing trend of the market, serve 80% of potential customers, should not blindly pursue the immediate interests, but should focus on the future market needs, read and understand Market, read the door "heart", seize the opportunity of the development of small and medium-sized enterprises, and actively establish cooperative relations with them.

Due to the long-term low-cost competition in the hardware industry, the practice of reducing profits has already improved the company. Nowadays, in the new market situation, hardware companies should improve the added value and profits of products by improving management and developing new products, and develop high-end products to truly form a good situation of high quality and good price and survival of the fittest.

Nodularizer

Ningxia Xinshuncheng Special Alloy Co., Ltd. , https://www.xinshunchengalloy.com