More and more people are paying attention to the mahogany, and its problems are everywhere! As long as more than 50% of the solid wood can be called solid wood furniture, as long as it is not written on the price tag, "all solid wood" can be excused; knocking on the hard state, squatting up and heavy, looks red and deep, tens of thousands of dollars The piece of mahogany furniture is actually impersonated by the ironwood used as a container sleeper. The identity of "Da Vinci Furniture" has not yet been settled, and netizens on the Internet have exposed some chaos in the furniture industry. After several days of visits and investigations, it was found that in order to prevent repeating the "Da Vinci" mistakes, the original "American original", "Finnish imports" and "Italian production" slogans were removed from the booth. However, in order to seize the eyes of consumers, many furniture manufacturers have played a "high-tech" idea. For some materials that are difficult to explain, some merchants have replaced them with “imported wood” and “high-grade materials”, and even created concepts such as “environmental wood” and “environmental leather”. It is really difficult for consumers to purchase furniture. Identify true and false. The so-called mahogany furniture also carries "white skin" Recently, some netizens published a title on the Internet titled "Uncovering the inside story you don't know, when your furniture encounters unspoken rules!" The post of the book introduces the situation of some furniture factories in Guangdong, especially the processing and manufacturing process of mahogany furniture. It is even more blunt that "most of the mahogany furniture on the market currently contains white skin." What is "white skin"? This netizen introduced in the post that some woods are only black and red in the middle, and the appearance is white. The dark part in the middle is called "heartwood", and the white part around the heartwood is called "white skin". According to the "National Redwood Standards", only the middle "heartwood" of red rosewood is mahogany, and the "white skin" wrapped around the heartwood is not mahogany. The netizen also quoted CCTV's investigation as saying that some merchants in order to sell the cheap furniture with white skin to the high price of mahogany furniture, actually carefully "make-up" before the factory, "painting" the quality of mahogany! The netizen also posted a "finished product" photo, saying that the ex-factory price of this mahogany chair was as high as 18,000 yuan, and the market price reached 60,000 yuan. However, after searching online, the reporter found that furniture with similar styles flaunted “Redwood” was sold from hundreds of thousands to hundreds of yuan. The price is so disparate. What is the matter? "Now there are some furniture on the Internet, and the concept of stealing is actually not the same thing." Some insiders said, "For example, mahogany, is it all mahogany, or with white skin? Write it all is mahogany. What's more? What do you say 'redwood', 'redwood color', in fact, even wood is not." Solid wood furniture actually only "solid wood skin" Not only expensive redwood home has a greasy, some so-called "solid wood furniture" is not completely using solid wood. The citizen Mr. He once purchased a set of “pure solid wood furniture”. He accidentally took off the corners during the handling process, but let him find that “lizi” is very different from “face”. It is only after looking at it that this is not solid wood. Instead, the MDF is attached to the solid wood surface. "The so-called solid wood furniture is not only the furniture made of pure solid wood that everyone thinks. The solid wood furniture in the business mouth includes at least three kinds: all solid wood, solid wood and solid wood veneer." Some insiders told reporters that the furniture in the shopping mall will be stained. The word "solid wood", the price immediately soared. On the Internet, the reporter found that many furniture sellers only simply stated the "solid wood" for the labeling of the goods, even the labels were not, relying on the sales staff. According to some industry insiders, many merchants often simply label the main material as “solid wood” when they are marked, and their so-called “main material” only includes the main frame of the furniture and the main panel. “If this is the case, one More than 70% of the furniture is made of auxiliary materials." According to the "General Technical Conditions for Wood Furniture", the main material of the furniture includes more than 90% of the materials. Some sales people also shunned the light when selling, and used the most expensive wood on the furniture as the raw material for this piece of furniture. “New concept” makes consumers faint. “There are a lot of furniture materials now, which sounds very good. In fact, this is a new concept created by the dealers themselves.” Many citizens report that they often encounter “new concepts” when purchasing furniture. "Products, it is impossible to prevent. Mr. Luo was prepared to buy a seat. The material was called “green skin”. He repeatedly asked the sales staff, and the other party said “is leather”. But the seat has a strong taste, and the feel is also much different from the leather. Later, he brought a friend who is familiar with furniture, and his friend said that it is definitely not leather. At this time, the salesperson changed his name: "It is PU leather, it is artificial." “Now many materials don’t really understand, and it’s easy to make people feel the illusion.” When people buy some small furniture and household items, they encounter ambiguous materials such as “FRP” and “Crystal Materials”. The inspection found that it was all resin. "If the salesperson introduces a piece of furniture material that is a noun that has never been heard, then you have to be careful. It is likely that a material you are familiar with has a name that raises the price." Some industry insiders told reporters that some The cheaper and less lumbered wood is the more expensive wood, and the salesperson may replace it with an English transliteration, or collectively as “imported wood”, in order to raise the price. The price difference between the same piece of furniture online and offline can be doubled? Mr. Li has bought such a thing through the Internet, and he has always encouraged people around him to find furniture online. According to Mr. Li, at that time, he saw a Chinese style low cabinet in a shop on South Shaanxi Road. The price was 1780 yuan. After he bargained, the other party agreed to take 1600 yuan. Later, Mr. Li saw on the Internet that the same section of the short cabinet actually only 780 yuan, plus 50 yuan freight is only half the price of the physical store. Holding the "fishing cheap" mentality, Mr. Li ordered this low cabinet online, and I feel the same as the physical store. Because the price is relatively cheap, there are many young people like Mr. Li who like to scouring the furniture online. Some netizens will also photo their own photos on the Internet after the decoration is completed, and indicate which online shops are purchased. Why are some online furniture so cheap? The reporter search found that some of the furniture was sold by the agency and even directly by the manufacturer. Even the product photos were taken directly in the production workshop. Some netizens also exposed the difference between the "selling price" and the "sale price" of furniture. The intermediate link was omitted through the network platform, and some natural products had a large discount. "In the past, it was indeed possible to find cheap goods on the Internet. It is getting harder and harder now. The online and offline price gap is shrinking." Some industry insiders said, "When online shopping is just popular, some manufacturers sell directly online, which is really cheap, but Now everyone pays attention to the online market. Many physical stores are open on the Internet, and there are also agreements with manufacturers. The prices of online and offline are almost the same. Some online prices are more expensive than physical stores.” Now there are some furniture online. The difference between the price and the offline price is about 30%. The lower the price difference of small pieces of furniture, the more people in the industry also point out: “Furniture products are not recommended for online purchase.” The choice of furniture depends first on the appearance of color, size, etc. There may be a certain gap, it is difficult to have an intuitive feeling; the online advertised material buyers can not directly discern; once the problem involves the return, the seller mostly refuses to bear the freight, the furniture freight may be more expensive than the furniture itself; the online purchase of furniture can only Self-assembly, no follow-up service... This is a series of problems brought by online shopping furniture. The industry reminds me that the product label is often plagued by a variety of furniture brands in the furniture market, as well as the so-called various concepts. The reporter interviewed Ms. Zhang, who has been in the furniture industry for more than 20 years. She said that the furniture industry has developed to this day. A certain scale, there are also many well-known brands. But even so, the furniture industry is still more complicated, because it is not like clothes, bags and other goods, has its own well-known brands, so most citizens are difficult to identify, only from the price and The furniture manufacturer's advertisement to judge the quality of the furniture. "Golden Car Pear" has nothing to do with the pear "Pearl", "Rosewood", at first glance, these two names are no different, but in fact they are far apart. Ms. Zhang said that In the furniture industry, many brand agents like to make a fuss about price tags, such as rosewood, which is a relatively high-grade wood. Some agents want to make their furniture look graded and raise the price, they will write on the label. **Pear of pears. The layman thought that the pear and rosewood are the same variety, but it is not. The so-called pear, most from Brazil, is a not valuable timber. "Some businesses will play 'King Car pear' word, which is actually a wooden pod beans, 'King Car pear' it is commonly known. Ms. Zhang said that in the propaganda, the original name of the wood was replaced by the common name, and the ball could be erased and escaped from supervision. Secondly, consumers could be prevented from “finding trouble.” Ms. Zhang also said that the so-called solid wood furniture also has a lot of attention. Solid wood veneers, solid wood, and even all solid wood furniture belong to different types of furniture. "It is difficult to find all solid wood furniture on the market. Generally, as long as the solid wood material exceeds 50%, it can be called solid wood furniture. Although many sales people introduce solid wood, it may only be the main material is solid wood, the accessories are only some sheet metal processing. Therefore, when consumers choose products, they must ask for specific information. It is best to have information to prove that once the home has quality problems, there will be a certificate for handling the return procedures. The sleeper of the mobile container also becomes "redwood" For many consumers, the mahogany furniture that costs tens of thousands of yuan is worthy of value and face in the home. However, there are not many furniture that can really achieve full mahogany. Ms. Zhang said that there are two kinds of counterfeit mahogany on the market. One is iron wood and the other is hardwood. The so-called iron wood is a kind of hard wood, quite heavy. After making it into furniture, it is difficult for many customers to distinguish mahogany furniture according to the weight and hardness. Identification: “Ironwood is generally used in the sleepers of moving containers, even if the container is pressed on it, there will be no deformation. "Ms. Zhang said, "As for hardwood, the main color is very similar. She said that hardwoods are generally used as filling wood, placed in the middle, and then on the outer bread with red veneer. The decks, OEMs, and famous brands are all the same furniture, but the sellers, manufacturers, and maintenance units are different. Even the location is very different. Ms. Zhang said that compared with the furniture of Da Vinci furniture, which is gold-plated abroad and sold domestically, in the furniture industry, such decks, OEMs and brand-name furniture are everywhere. Most of these furniture are sold by agents, and some agents have not registered the corresponding manufacturer or company name, which brings great trouble to the future warranty. Ms. Zhang said that in general, the furniture of well-known brands is Product quality or sales channels are strictly checked, usually factory direct sales, there is no dealer to handle the situation. In order to let customers have a new feeling of promotion, promote furniture sales, these brand furniture will also take the corresponding name for different styles of furniture However, the company is always the same, and there will be no different styles for different manufacturers. As for the set of homes that consumers encounter, there are three or four names. Until there are three or four different manufacturers, this may be a deck of furniture. Ms. Zhang said that some agents do not have a registered company. In order to sell the distributed furniture, they will directly apply to some famous manufacturers in Hong Kong or Guangdong. The more famous the name, the easier it is to attract customers' attention. Most of these agents will represent different furniture of different manufacturers, and then share or rent a shop in the furniture city for sale according to the amount of funds of each person. The manufacturer has its own name, and the furniture manufacturer also has its own name. Since these manufacturers are relatively small in size, they cannot be guaranteed at all. The agent will also find a manufacturer specializing in furniture repair to represent the warranty of the furniture. The repairable manufacturer and manufacturer also There is no connection. "If you don't want to register in Hong Kong, you only need to spend 2,000 yuan to find a 'Daxing' company to take a casual look at Hong Kong. Even if it is a formal registration, it can be done for about 8,000 yuan. Ms. Zhang said that the general large-scale furniture city has certain audits for the furniture manufacturers entering the exhibition, just to guarantee the after-sales service. The furniture of these brands will also pay a certain margin and open formal invoices. Registered company, can't open

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