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As the saying goes, channels are the best in the world, and furniture companies need to strengthen the construction of brand channels. In addition to maintaining the original traditional channels, major furniture companies need to increase the channel expansion, such as increasing the scale of network distribution networks and developing quality distribution. The ability of business. Many furniture companies invest a lot of manpower, material resources and money in the development of channels, but they may not be able to reap the benefits of equal; some people in the industry can't help but wonder what kind of method development channels are good? Furniture development network channel first research In preparation for the development of a new market, first of all, market research on the economic situation, market demand, consumer buying behavior, model and future potential of this market. Because each regional market environment is different, it is necessary to know the factors that can affect the industry in the local area. To understand the professional market of local furniture, building materials market and decoration city, then the first thing to contact is local. Furniture dealers, to know how many homes, each family's strength scale, credibility, major brands, major furniture sales channels and dealers' business ideas. In addition, according to the company's marketing policy, the use of prefecture-level regional exclusive agency model to develop the market, can easily control the market, maintain the price system, the dealer loyalty after development is also the highest. In addition, the dealer selection criteria must have two lights: First, there must be a vision: the choice of the partner is the same as finding the object to marry, the financial situation is not necessarily appropriate, the important thing is whether he has the willingness to cooperate, his business ethics, reputation, reputation Degree, marketing awareness, business philosophy, service awareness, etc. do not match. This is also the key to determining the success of the cooperation between the two parties. The second is to have a long-term vision: the customer network must match the set area, be able to incorporate his network into his own sales system, and be able to follow the furniture business for a long time, and there will be a strong development momentum in the future. Jiuzheng Building Materials Network believes that after having the basic standards, all customers are classified and divided into different levels according to different conditions. Pick the dealer customers who are closest to the level that the company needs. Focus on public relations for targeted customers to meet the final distributor. Furniture companies and distributors must achieve effective communication. After selecting furniture dealers, communication between enterprises and customers is also very important, and it is also a technical activity. In the communication, you can taste the following five methods: First, talk to the customer about the company's development prospects: strong company strength and brand appeal, is a strong backing for our development dealers. 2. Communicate the investment plan with the customer and make an investment plan before the cooperation. To make customers feel that the agent's products are an investment behavior, it is in a new project. Since it is an investment plan, customers will care about the profit margin, the amount of input and output, the capital turnover rate, how long will it benefit, and how much risk. These questions are objectively and realistically explained to the customer. The customer thinks that it is profitable and has a high chance of success. Then the customer will not think that we are selling products to him, but to bring him a business opportunity. The third is marketing policy: marketing policy is to directly determine the interests of dealers in the business process; Fourth, the company's core competitive advantages are reflected; such as brand advantage, product research and development advantages, talent advantages. 5. Give advice on management and management. In communicating with customers, we can provide some intentional management advice to the intent customers, which can help the customer's operation and reflect the company's concern and attention to the customer.