Eight dismal sales strategies in the furniture industry help you break through

Domestic furniture factories continue to reshuffle rapidly, customers of furniture factories are no longer at a loss, and the era of profiteering is over. The market environment is harsh, and the potential market competition is intensifying. What should our furniture factory do? What should the sales staff do? As a furniture factory, you can carry out technological innovation, new product research and development, and new technology promotion by continuously optimizing existing products. Come keep up with the development of this era. But how should our sales staff treat it? How to do good sales in a harsh market environment?

When many people talk about sales, they simply think of "selling things." This is just a one-sided understanding of sales. In fact, sales are everywhere in life. Because sales is actually a process of digging, analyzing demand, judging demand, solving demand, and satisfying demand. For example, when we introduce ourselves to a new environment, it is a kind of sales to ourselves.

But in practice, many people's sales are not very successful. Marketers desperately make appointments, explain, and please customers. They break their legs and wear their mouths, but customers don't buy it. The reason for chasing is actually analysis, judgment, If there is a deviation in solving the needs, and the needs of the other party cannot be met, our goal will be difficult to achieve.

I often see marketers who ca n’t wait to introduce products and quotations when they see customers. I want to close the deal immediately. Listening to his expert explanation often makes people lament their lack of sales experience. Sales are regular, just like dialing a phone number, the order cannot be wrong. The basic sales process is well known to everyone. Here I will summarize the following points based on my years of actual sales work experience, and share with you.

First sales preparation

Sales preparation is very important. It is also the basis of the deal. Sales preparation is not limited by time and space. Personal cultivation, understanding of products, mentality, personal identification with corporate culture, understanding and investigation of customers, etc., it involves too many items, so I wo n’t repeat them here.

Second, mobilize emotions, you can mobilize everything

Good emotional management (Emotional Quotient) is the key to achieving sales success, because no one wants to communicate with a person with a low mood. Positive emotions are a state, a professional accomplishment, and a conditioned reflex that immediately forms when you see a customer. Marketers use low emotions to meet customers, which is a waste of time or even the beginning of failure. So when we are preparing to visit our customers, we must adjust our emotions to their peak.

What is the pinnacle state? Sometimes we feel this way. Today, we are particularly active and full of confidence. It seems that everything is nothing.

Third, build a sense of trust and resonate with customers.

It's hard to build trust if you see customers prematurely talk about products, promote yourself, and degrade others. The more you say, the harder it is to build trust. For example, the customer comes up and asks, is your product good or your opponent's product? At this time, how do you answer it? Say your product is good, or that I don't know the situation of the opponent.

The more resonance points you have, the easier it is for you to achieve trust with each other. Imagine if you happen to be wearing the same clothes as your customer, then the sense of trust is achieved at a glance, and you can feel that your taste is the same as his taste without the process. Another example is that people are willing to find the same frequency. Look at these words: classmates, peers, colleagues, comrades, and Buddhists are called ****, and officials are called colleagues. Anyway, as long as the two have something in common, It ’s easy to get together and it ’s easy to build trust. The method is very simple, that is to find more common points and generate more resonance, and the trust between you and the other party will be established.