Smart home products are not just needed for life, and smart home products rely more on traditional sales models in sales. As a smart home seller, how can I make smart home products sales?

Smart home products

In fact, there is no difference between smart home product sales and other sales items. There are two things to do in smart home product sales:

1. Targeted promotion

Targeted publicity and promotion is the foundation of effective publicity. Many sellers have a special preference for TV ads. Of course, TV ads are currently the most influential advertising media, but for smart home products, TV ads that are not targeted at the target market are simply ineffective.

TV commercials are not only expensive, but also have long-lasting effects, and the TV media audience is too wide and targeted. They are more suitable for advertising of daily-use department brands. If you have to use a sentence to summarize the current core consumers of smart homes, the most appropriate and specific one is "love electronic products, age less than 40 years old, is preparing to decorate more than 120 square meters, preferably villas Or a successful person in a double style, so understanding the audience of any kind of media is the key to these target groups. If you choose such a suitable media to advertise, the effectiveness of the promotion may be strong.

2, do experiential marketing

Experiential marketing is the most direct key to smart home sales. Let customers experience the lifestyle of smart home directly, feel the all-dimensional three-dimensional enjoyment of visual, auditory, tactile, and sensation brought by intelligent life, and meet the psychological habits of some people. "One-button remote control and computer full house control" to grasp the overall leadership desire.

Therefore, if the product of the dealer's agent integrates background music, home theater, security alarm, lighting and electrical control, electric curtains, electric windows and doors, network monitoring, fingerprint access control, etc., the stereoscopic experience will be more intense. In this way, the possibility of target customer selection will be greatly increased. However, if the above functions are realized through system integration, it may need to cooperate with many manufacturers, so that the first phase of the initial product needs a lot of capital, and the investment risk will increase. If one or two such manufacturers are selected for overall integration, the initial investment cost will be greatly reduced, and the possibility of successful product sales will increase greatly.

Of course, there are many factors that determine the success or failure of smart home product sales. In addition to the above points, the most important thing is to have the unremitting action and the belief that the product will be sold.

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