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Businesses have made great efforts to bring huge passenger flow due to 7 days of vacations. Various businesses have invested heavily in launching various promotions. Although many home building materials sales promotion programs are still discounted, bought, and lucky draw, the discounts and purchases are larger than usual. In B&Q, 50% off brand tiles, 8.5 fold off brand cabinets, 2 buckets of Dulux Gold, or a full-effect, ultra-low-VOC waterproof primer. Tiles, paints over 3,000 yuan to send 1,000 yuan coupons......
In addition, businesses also promote emotional consumption through the creation of atmosphere and cultural experiences. The wooden door provider of the bird nest, TATA Wooden Gates, has launched a robbing event for the Olympic Games. Cobol Bologna cabinets launched a luxury home home experience experience, allowing people to experience modern home life; Hongnai floor launched the "Lifetime One's" and "Wings fly Disney" campaign to purchase Hongnai super solid wood flooring Users donated 880 yuan worth of senior silk quilt and love umbrella, and lucky draw gave Hong Kong Disney double three-day tour...
Consumers hold money because September and October coincided with the season of decoration, many home improvement customers have set the procurement plan at “11.†In particular, wage earners are usually busy with work and can only purchase decoration materials on weekends or holidays. Since the sales of the “Eleventh†Golden Week merchants are greater than usual, consumers are more looking forward to 'Eleven'.
In addition, many small and medium sized decoration companies and decoration construction teams will implement procurement plans during the “11th†period. Since the "11" is a season of decoration and the largest number of orders, many companies will dispatch elite troops to study the building materials market before the holiday and prepare for the bulk purchases during the Golden Week in advance.
The Golden Week consumes a lot of people to say that decoration is a bottomless pit and how much money can be filled in. Therefore, budget must be prepared before the renovation. The majority of home renovations are wage earners. It is not easy to buy a home with a mortgage loan, but also to decorate a house. Therefore, every penny must be spent as far as possible, and it must be remembered what it really needs. Consumers should use their own spending power and living habits to grasp the cost of decoration and the layout of the various functional areas, rather than blindly comparing and obeying the unrestrained "follow-up consumption", despite having many discounted household products during the holiday season, However, considering that the application is not applicable, it is also necessary to consider “comprehensive cost-effectiveness†and not to purchase products that are not needed because of discounts.
Buying decorative materials during the holiday season must keep the mind clear and sensible and rational consumption. Because, whenever the "May 1" or "11" and other consumer season arrives, businesses in order to eager to seize short-term consumer customers, will always launch some targeted promotional activities. Most of these activities were good at the time when these promotions were launched. However, there were also some individual merchants who used fraudulent discounts to deceive consumers. If they were not careful, they would trap the business. For example, for some greedy and cheap consumers, some businesses will sell some of the products into a promotion. When you purchase a promotional item, you will find that the price of expensive accessory parts will make you headache.
In addition, we must learn more about some promotion knowledge and the margin of preference. We must first understand the concessions for home building products. So as not to fall into the "trap" set by the business. The promotional poster on B&Q's home reads "Tiles for tiles and paints for 1000 yuan and 1,000 yuan for goods," but the following line also says "Buy flooring, decorative building materials, sanitary ware, furniture, doors and windows, and cloakrooms for over 3,000 yuan. A 500 yuan voucher." That is, the voucher is limited to use when purchasing the specified product, and it can be used only when the consumption reaches a certain amount.
Here, the author suggests that consumers must go to the regular, large-scale building materials market or building materials supermarket when they purchase building materials products. Buying building materials products should not be greedy for cheap, blindly bargaining, look for brands and manufacturers, see the product certification and related qualification certificates. At the same time, be sure to request an invoice or a shopping ticket when purchasing the product.
"Eleventh" Golden Week is approaching, but also to the best time of home building materials consumption. The seven-day long holiday is a good opportunity for home improvement consumers to concentrate on purchasing, and for those businesses that deal with building materials and home products, it is a rare sales peak in a year. It is a truly “Golden Weekâ€. . There are still two weeks before the “11â€. The reporter saw in B&Q's home that the big-name propaganda slogans of "The Second Round of Promotions in the Eleventh Golden Week" have been printed on the window.