Hello, color! Infinite colors, unlimited possibilities The natural world is colorful and brilliant, and it is this colorful color that makes nature show its vitality and vitality. Color can be a kind of life element, a kind of life content, or a life pursuit; color is the reproduction of the ideal of life, different seasons, different lives, different lives, different colors ... There are many definitions of colors, and they have a special emotion and meaning for people and other things, expressing people's beliefs, expectations and predictions of future life. Color can always stir people's hearts and thoughts. Color is used as a design language in the design of the decoration industry, reflecting the taste and style of people's life in a certain sense. The interior decoration design style has always been confined to regions and nationalities. From ancient times to the present, interior decoration design has evolved from a simple natural style to a complex and diverse traditional style and comprehensive style. With the development and progress of economy and culture, the exchanges and mutual influences among various countries, regions, and nations are increasing day by day, and the styles are beginning to influence each other. The combination of bold ideas of modern people and alternative thinking, pursuing simple but not simple fashion styles, let the decoration style change again, such as the structural form of the indoor space, the color combination of the space, etc., through clever combination and innovation, create with color Create a unique, innovative and comfortable, personalized and humanized space environment. Therefore, color leads to a new way of life, which is to innovate life, create a natural, simple, and elegant living atmosphere, and create a new choice for people who pursue the ultimate quality of life. In the context of the global economic recovery, a new round of growth cycle in China's flooring industry began in 2011, and sales in the wood flooring industry gradually increased. However, in the face of new international competition, raw materials, macroeconomic regulation and other factors, China's flooring industry has inevitably entered a new round of market adjustment and strategic layout. The ever-changing market situation urges enterprises to adapt to the situation and get rid of the predicament and win the fierce competition. In order to break through the competition, many enterprises, under the situation of advocating low-carbon, green and environmental protection, through continuous technological innovation and reform, pay attention to materials, processing technology, product quality, etc., in order to better serve and satisfy society, market, consumers . However, today's consumer market is welcoming a new generation-after the 1980s, in the face of this group of new humans who have grown up with the information age, the old-fashioned marketing strategy of the flooring industry has been unable to meet the individual needs of this group of young people. . So, what strategy do we use to cater to consumers who pursue individuality and fashion? Through professional and meticulous market research, Fairview Future Floor understands that the post-80s generation has become the dominant consumer group in the floor market. Today ’s young people pay more attention to floor color and aesthetics. In interior decoration, a large proportion of floor tones are contained. The whole decoration style. As people's awareness of wooden floors improves, the demand for wooden floors of different designs, specifications, functions, uses, etc., suitable for different places, environments, and regions is also increasing. Therefore, the needs of consumers are the direction of the development of Jinxiu Future Flooring. Only by introducing products with personalized styles to attract them and meet their needs can they promote the development of the enterprise. Color is individuality, color is thought, according to consumer demand, Fairview Future Floor has formulated a corresponding development strategy, with the theme of "subverting tradition and creating future with color", breaking the convention and breaking through the original mahogany, teak, light The shackles of color system, developed and produced colorful wooden floors and officially put on the market. While paying attention to the traditional characteristics of product quality, materials, and production techniques, Fairview Future Floor produces a variety of colors for a material, such as ash, pine, dark pomelo, honey, chestnut, spruce, Wood color etc. Let consumers have more choices, no longer single, choose the color of the floor you like, and pretend to have a personalized and fashionable space environment. Therefore, Splendid Future Floor has set off a visual "revolution" in the flooring industry. Known as the founder of floor chromatics, we will continue to innovate and strive for excellence, and serve the society and consumers with better products in the future, satisfying the vast majority Consumer demand. One color one character, one color one wisdom The diversified development in the field of decoration is precisely because the color promotes its prosperity and progress, and is colorful, rather than a single style, lacking vitality and vitality. So what do the designers of the decoration industry say about the application of colors to the floor of the Fairview Future Floor? Mr. Xu Zhengzhang, a Taiwanese design master, tells us that the designer ’s instinct response and perceptual understanding of the outside colors have risen to a systematic rational analysis. The colors can be used freely and efficiently to improve the artistic expression of interior decoration, adjust the interior space and atmosphere, and enhance the interior. The cultural taste and artistic connotation create design works in line with the public's aesthetic tendency, and create a healthy, comfortable and harmonious indoor space. In layman's terms, colors can play the role of turning stones into gold. Jumping colors can easily inspire designers. In interior decoration, the floor tone area accounts for a large proportion. The traditional floor colors are mahogany, light, teak. The designer's thinking is imprisoned, so the decoration style is the same, easy to copy, and lacks innovation. The innovation of the splendid future has opened a window for designers in the decoration industry to understand and understand color, making color a breakthrough point for designers to optimize design methods and enhance the aesthetic level. We will also strive to shape the interior decoration industry into an innovative industry equivalent to the cultural and creative industry, and improve the art level and cultural taste of interior decoration. In recent years, with the vigorous development of home decoration, people's appreciation level is also rising. If people used to think of decoration as a very serious thing in the past, now many casual elements have been added. In the home space, personality, fashion, and truly a taste of home. Mr. Ding, bank clerk I am a typical post-80s, in the traditional thinking environment, post-80s has its own unique cognition and ideas. The house I bought last year, I just got the key, I am going to renovate it, and I have seen some online and building materials markets. The floors of almost all brands are very few colors. The floor area in the room is still relatively large, so The single color of the floor has restrictions on the entire interior decoration. This time, Fairview has launched a new color floor. I think I should make a better choice after the meeting to make my home stylish and warm. Ms. Chen, middle school teacher To be honest, I am from the 1970s, probably because I am usually with my children and affected, so I am not a laggard. I used to go to see the floor, where did I go, what was the mahogany color, light color, there was no choice at all, such as Fan Longyan, whichever store I went to was the same, but the store introduced the materials and craftsmanship better, But we are not real experts, don't understand. Now the same material can be used in many colors for the Fairview Future Floor. It can be said to be colorful. You can decorate your home as you like. Mr. Lin, media reporter I ’ve been to many places, and I ’ve learned a lot. I did n’t expect the floor to be so good. In the future, consumers will no longer be so narrow in the choice of the floor during the decoration process, especially since we are more personalized after the 80s. I hope that the decoration of my home is different from that of others, and it can be realized now. Conclusion: In the past house decoration, because the ground occupies the largest area of ​​the house, the color of the ground will eventually contain the entire decoration style. People often lose sight of this, and the decoration cannot fully meet their own expectations. It is difficult to do so. Splendid Future Floor is just to meet the needs of the public and individual ideas, dare to break the stereotypes, create so many "erotic" floors, so that colors reflect people's new concepts, new ideas, new fashion in the home improvement environment. It can be said that this pioneering work of Splendid Future Flooring has a deep influence and penetration in the home improvement market, and it has also fulfilled the dream of the mass consumers. People give different meanings to colors, and colors also reflect people's interest in life. To some extent, color represents an attitude to life, and there can be only a few monotonous colors in life. Therefore, in the future home improvement, more creativity, more colors, rainbow-like life will definitely make us happier. Our2-3peoplehot tub insulation system ensures optimum use of the remaining heat in four settings and therefore you have less energy consumption. 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The splendid future sets off a visual "revolution" in the flooring industry
Splendid Prospect Floor Interprets Life with Color
What is the consumer's view of the color innovation of Fairview's future floor?
Introduction: This is a perfect encounter, ingenious craftsmanship, exquisite materials, combination, blending, blooming fashion flowers. On June 19, 2011, Fairview Future Floor held a new product launch conference in China's largest decorative building materials market, Huaxia Home Port, and officially released and listed the "color" floor. The splendid new products have set off a new round of upsurge in the building materials industry, which has aroused the attention of people from all walks of life in the society. The highlights of the new products have also attracted the designers of the major media and the decoration industry, and highly praise them.