Paint dealers embark on a new journey to capture the 2012 market

In 2009, under the strong pressure of the financial crisis, the economy was in a sluggish state, market competition was intensified, real estate was still not out of the shadows, how the paint industry survived the "winter" and kept growing. In 2009, the increase in production and sales volume was made in China. The biggest problem facing each paint company.

Paint distributors have always been an important channel for domestic paint sales, and each paint company regards distributors as the cornerstone of business development. How paint distributors can achieve brilliant sales performance in 2012 has the following:

First, choose a strong paint brand, pay attention to product quality dealers choose paint products, we must first choose a strong paint brand, the main thing is the quality of the paint. At present, the homogeneity of the products of China's paint companies is serious, and the technical content is not high. In the highly competitive coating market, the quality of products is the basis of the market. If the quality is not enough, it will certainly bring follow-up after-sales service. Dealer too much energy and material resources. At the same time, paint companies must also have the ability to innovate products. High value-added, high-tech products can break through the homogenization phenomenon and stand out in the competition with other brands, which is also one of the highlights of attracting consumers. The same laid the product foundation for good sales performance.

Second, the brand awareness Now consumers buy products are very valued brands, brand awareness is very important, improve product visibility can be through a variety of ways, such as: television advertising, print ads, celebrity endorsements, support charity activities, etc., 2009 Paints and coatings companies started their advertising campaigns in the spring. China Resources, Classic Paints, Three Trees, and Bauhinia all invested large sums of money to increase the visibility of their products. Bardez Paints sincerely invited Chen Jianbin, Qi Cunxin, and Zhang Tielin to endorse different paint products; State Paint and DuPont's “Coloring for Love” charity event, etc., can be seen in the above activities paint companies attach great importance to brand awareness, especially in the very economic recovery period. Facing consumers, various forms of brand promotion will bring incredible gains.

As a paint distributor, when choosing a paint product, the visibility of the brand is of utmost importance. If a small brand product is chosen, the consumer knows nothing about the brand and the sales resistance can be imagined. From this it can be seen that brand awareness is also an indispensable factor for dealers to gain market share.

Third, the coating company's support In the paint quality and brand awareness based on the support of paint companies is particularly important. Dealers in the local sales need the support of companies, such as sales policies, sales support, after-sales service, etc., to eliminate the worries of dealers, go all out to sell, you can make up for disputes between distributors and businesses, to achieve a win-win situation.

Fourth, distributors whose own business capabilities have been supported by all parties in the coating industry, also need to strengthen their own construction. Its own business capabilities, innovative marketing methods in the sales process, brand awareness and service awareness, analysis of their own advantages and disadvantages, and take steps to make up. At the same time, we set our own 2009 goals and split them in detail to analyze how to win the market, gain more market share, improve our own capabilities and easily complete tasks.

V. Market demand Selection of paint distributors should first observe the market demand conditions in the region, such as whether there are new residential areas, business districts and long-term planning projects for demanding paint products, local consumption levels, etc., which are all reference factors.

From the above brief analysis of five points, we can see that although paint distributors are facing tremendous pressure in 2009, under the stimulation of the country’s domestic demand and related planning policies, China’s construction industry is gradually recovering and the 2009 paint market bull market has been achieved. Not arrogant ideas, dealers must be realistic, improve their own construction while choosing a good brand, 2009 paint sales "bull market" is waiting for you in the distance!