Home improvement brewing prices may rise in March ----- In the beginning of January, the decoration market heard the sound of rising prices after the holiday. "Guangsha Times" conducted a survey and interview on how the decoration prices rose in 2011. At that time, many people in the home improvement industry said that the price of decoration will rise by 10 %. The frontline staff of mainstream home improvement companies said that prices remained unchanged before the Spring Festival, and prices began to increase after the holiday, or they rose 10% at a time, or a small percentage of price increases to reach the final 10% increase. Is price increase a foregone conclusion? Has the price increase already taken effect? This has become the most important thing for consumers who are preparing for decoration. Now that the Spring Festival has passed, the decoration market is gradually picking up. Last weekend, the author once again visited major home furnishing stores in Beijing to check the price of decoration. â— Scene â— Most home improvement companies say they will not raise prices immediately after the Spring Festival Last weekend, I visited the mainstream home improvement companies in the North Fourth Ring Store and Red Star Macalline East Fourth Ring Store, and asked Kebao Boloni, Jinzhao, Shichuang, Yuanzhou and other companies for their prices. Their front-line designers They all said that the trend of price increase after the holiday decoration is a foregone conclusion, but just after the holiday, the company has not entered the working state, so the price increase rules have not been announced, and you can seize the last opportunity to enjoy the price before the increase, this price Or until March. It can be seen that the answer obtained this time is similar to that before the holiday, except that the price increase time has been delayed. Before the holiday, it was said that the increase after the holiday, and after the holiday, it was said that the increase in March would inevitably confuse people with rigid decoration needs. How far is the decoration price from the increase? Should I first sign the order and set the price before the rise before proceeding to discuss the plan, or should I determine the details step by step and then sign the contract? In this regard, Jin Bo, deputy general manager of Qingzhou Decoration Beijing Company, said that this price adjustment is not an industry behavior, but a self-issuing behavior considered by the home improvement company from a business perspective. The action will not be as uniform as the 2008 collection of taxes and management fees, but specific The time and proportion of price increases vary from company to company. Therefore, consumers who do have a decoration need to do their homework and choose a decoration company can pay a deposit of several hundred yuan to set the price and then discuss the details, because now the deposit can be returned, but what It's best to think twice about not directly signing a contract. Public decoration company said that the price increase methods and numbers are different During the interview, the author found that many consumers expressed understanding when they heard that the price of the decoration is about to increase, and their attitude is also very clear. Ms. Zhang, who is in her 40s, said that now that prices are skyrocketing, the prices of materials and labor must also rise. The fine-tuning of decoration costs is understandable, but it must be clear where and how much money has gone up? In this regard, Ms. Du, the designer of Shichuang store said that the ways and numbers of price increases of different companies are different. The price and content of their packages will not change, and they may be adjusted in decoration management costs; Wuzhou store designer Wu Miss said that the price of their accessories will not change, but the price of the main material cannot be controlled automatically, and will be fine-tuned as the price of the material supplier is adjusted; and Miss Zhang, the designer of the Bologni store, said that their price adjustment may be reflected in all links There will be no project where the price increase is particularly large. â— Sound â— This price increase is mostly to share costs rather than increase profits Earlier, the saying "the home improvement company is full of oil and water" was everywhere, but in the past two years, many industry designers and persons in charge have expressed that the phenomenon of making money by randomly increasing or decreasing has changed: the main materials are small Proportionate commissions, design fees, additions due to special decoration effects, decoration management fees, and taxes are now a handful of projects that home improvement companies can earn. However, the cost of formal home improvement companies has repeatedly risen. First, the base material price rose by more than 10%, the main material rose by 15%, the artificial rose by 15%, then the board rose by 15%, the paint products rose by 10%, and the hardware rose by 10%. The cost increases have also kept up. In this regard, Sun Wei, the president of Shichuang Decoration, said that the price increase of decoration is a long-awaited event for home improvement companies. The prices of cement, wires and other substrates have already risen. The price of main materials has also been adjusted successively since last year, while the bricklayer has more than 100 yuan. The increase to more than 200 yuan is also the same fact. In such a lively "price tide", it is difficult to keep the price of the decoration; Jin Bo, deputy general manager of Qingzhou Decoration Beijing, said that the pressure of various price increases has made the home improvement company breathless. This time the price adjustment of about 10% in Qingzhou Mainly to share costs, not to increase profits; Wang Xiaobing, deputy general manager of decoration, also said that the cost of enterprise management and service upgrades has increased by at least 5%, and in such a highly competitive home improvement industry, this part of the cost must not province. â— Review â— Will all home improvement companies increase prices this year? According to the author's knowledge, most home improvement companies have a price increase plan after the Spring Festival this year, and the increase rate is between 8% and 12%. Among them, Sun Wei, the president of Shichuang Decoration, said that Shichuang will rise at least 10%; Jin Bo, deputy general manager of Qingzhou Decoration Beijing, said that the increase of light boat should be about 10%, and the specific figures can only be determined after the Spring Festival; Wang Xiaobing, deputy general manager of decoration now It also said that 8% -12% is the current reference interval for adjusting prices; Lin Zhouyong, general manager of the brand promotion department of Kebao Boloni, said that the upward trend is a foregone conclusion, but the increase has not yet been finalized. Where has the price of home improvement gone? The price of home improvement is thick, and it will not be complete or transparent without spending days and nights. Now where the prices have risen, where have they all gone, and how much have they risen from? In order to let consumers have a specific understanding of the price fluctuations of the home improvement industry in recent years, this newspaper specifically asked Qingzhou Decoration to use a set of 80 square meters two-bedroom as the standard, based on its own price, list the details of price fluctuations (see table) ,for reference. How can we seize the final "decorative low price"? It has been confirmed that the price of home improvement will increase by at least 10% after the Spring Festival. If you want to catch up with the last "cheap price" before the price increase, how can you save 10,000 or 20,000 yuan? In this regard, Liu Chen, secretary general of the Beijing Market Association Home Furnishing Branch, said that currently, all decoration companies have activities similar to "pre-holiday booking, post-holiday decoration" activities. Although this is also one of their promotional methods to increase annual sales, for consumers, it is still a way to "purchase cheap". The author also learned from the heads of various decoration companies that if they want to get a "cheap price", they must sign the order and pay the deposit before the price increase. In addition, different companies have different requirements for the start date. The current house in Qingzhou must be started at the end of February, and the off-plan house should be started at the end of March at the latest; today, the off-plan house can be delayed until the end of November 2011. When consumers choose "pre-signed bills", they should ask before asking. â— Suggestion â— After the Lantern Festival is over, the number of people preparing for decoration has gradually increased. In addition to asking you whether to raise the price or not, Xiao Wang, who has just experienced the decoration and moved into the new home, also wanted to nag a few words, analyze and analyze what caused the "tangle" in the decoration process-the lesson of the car, might as well listen. 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