The weak domestic demand in the furniture industry , the backlog of furniture product inventory, and the extremely fierce competition have passed in 2012. In the cold winter of 2012, many furniture companies have made large or small adjustments, and many furniture companies have been unable to support and left the market. Undoubtedly, the furniture companies that survived the baptism of the market will fully prepare for 2013, and the entire furniture industry will also face new integration.

Furniture e-commerce is gaining momentum

Furniture e-commerce has developed rapidly since last year . Due to the “customer seeing is believing” consumption habits of furniture consumers, the O2O model in which online stores and offline experience stores are closely integrated has become the mainstream of furniture e-commerce, and is increasingly accepted by netizens . Online stores provide consumers with consumer experience and after-sales service through offline furniture stores, making e-commerce channels a platform for increasing popularity and accumulating customers, thus achieving seamless and complementary linkage between online and offline.

Children's furniture urgently needs to implement the national standard

"Children's furniture general technical conditions" since 2012 began August 1, the national standard stipulates that children's furniture should not have sharp edges and dangerous tip corners and edges of the site should be rounded or chamfered, which is For the first time in China, the mandatory regulations on the appearance safety of children's furniture. In 2013, how to implement the national standard and what changes it will bring to the industry will inevitably become the focus of people's attention.

The most basic appeal of children's furniture is quality and environmental performance. Compared with domestic children's furniture, most of the children's furniture in Europe and the United States have no longer made a fuss about quality and environmental protection, but to enhance functionality and use color and other elements to affect children The character's character and other higher-level advancement will also become the future development direction of domestic children's furniture.

Although the demand for children's furniture has increased year by year, many domestic companies have not realized this, and the market has developed slowly. In 2013, it is expected that children's furniture manufacturers will conduct more in-depth and meticulous research on national standards, so as to create more rigorous and safer furniture for children.

Redwood industry calls for rational development

Mahogany furniture industry in 2012 because of the global economic downturn, the industry has been a big blow, many furniture companies annual turnover was reduced by 40% -50% over the previous year, mahogany furniture prices fall by 5 % -10%. Experts in the furniture industry pointed out that in 2013, the mahogany furniture industry must develop rationally, so as to benefit the health and stability of the entire industry. At present, it is the best time for the entire industry to improve its quality and create a brand. If it is not well grasped, then it will lose its right to speak and market share in the industry.

Judging from the market in 2012, the scale of some directly-operated stores under some mahogany furniture companies is continuously expanding, and there is a tendency to form direct-operated chains. Despite the disadvantages of opening a direct store, such as high cost and limited area, it is undeniable that it also has advantages that are unmatched by other models. If a furniture company adopts a direct store model, it can establish a brand image consistent with its own furniture products and consumer groups, which helps companies control risks, improves after-sales service, and strengthens brand influence.

All bamboo furniture is increasingly favored

With the trend of low-carbon and environmental protection, and the increasing demand for comfortable and healthy life, the stereotyped wood furniture has caused people to have aesthetic fatigue, and the trend of "substituting bamboo for wood" in the home industry is increasingly prominent. Quanzhu's home life gradually entered people's vision.

Bamboo is extremely strong and has the characteristics of light weight and strong structural force. Architects are exploring the use of bamboo as a load-bearing structural material for villas, bridges and large buildings. Bamboo is of high quality and low price, not only has the characteristics of strong wear resistance and easy deformation, but also a very environmentally friendly raw material for furniture, the price is much cheaper than ordinary solid wood.

Today, people have gradually realized the advantages of bamboo products. A survey shows that more than 70% of young people and many white-collar workers, teachers, and doctors like bamboo furniture and recognize the living environment of the whole bamboo home. Obviously, people's consumption concepts have changed. In 2013, it may be a good time for Quanzhu Home to develop rapidly.

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